The Service Today story began with a plumber who saw a clear gap in the market. While technical skill mattered, that alone was not enough to deliver the kind of experience customers were really looking for.
Founder and CEO Zak Saboune recognised that homeowners and families wanted more than a tradie who could fix the issue. They wanted someone they could trust in their home. They wanted reliable arrival times, honest advice, upfront pricing, and confidence that the job would be done properly the first time.
That insight helped shape the Service Today brand and the service standard behind it. Not just fixing problems, but delivering a better overall experience from start to finish. The current Our Story page already centres the brand around Zak Saboune, trust in the home, quality, reliability, professionalism, and the promise to provide “Service Today.”
Service Today was created to raise the standard of what people should expect from home services.
That means making it easier to get help quickly. It means being more transparent about pricing. It means treating customers with respect, keeping communication clear, and focusing on workmanship that lasts.
Over time, that same approach has helped Service Today grow beyond plumbing into a broader home services brand, supporting customers across plumbing, electrical, heating and cooling, security, garage doors and bathrooms. That broader service model aligns with the project discovery and current website structure.
While the business has grown, the core thinking behind it has stayed the same. Customers come first.
Every part of the Service Today experience is shaped by that idea. Fast response matters because people often call when something has already gone wrong. Upfront pricing matters because customers want clarity before committing. Professionalism matters because inviting someone into your home should never feel uncertain.
These priorities also reflect the brand direction documented for the project, including trust and transparency, expertise and professionalism, customer satisfaction, and a reliable but approachable tone.
The Service Today team is guided by a simple set of values that reflect how we work and how we treat people.
Customer Focus We put the customer at the centre of what we do and aim to deliver a service experience that feels helpful, respectful and dependable.
Integrity We believe in doing the right thing, communicating honestly, and being transparent about the work we recommend.
Quality We take pride in high standards, strong workmanship and service that reflects real care.
Ownership We take responsibility for the experience we create and the standard we leave behind.
These values are already referenced on the current Our Story page, but they can be presented more cleanly and with stronger brand meaning.
